Name
Abstract | ||
|---|---|---|
•We study Try-Before-You-Buy (TBYB) strategy with customer self-mending (CSM).•Without CSM, the strategy is viable if member segment size is relatively large.•Without CSM, the strategy works as a “win-win” strategy for the society.•With CSM, the strategy lies on operation cost, product value, and member segment size.•With CSM, the strategy reduces customer surplus, but increases social welfare. |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1016/j.elerap.2019.100866 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
Try-Before-You-Buy strategy,Customer self-mending,Product fit uncertainty,Customer surplus,Social welfare | Product value,Computer science,Industrial organization,Marketing,Pareto principle,Social Welfare | Journal |
Volume | ISSN | Citations |
36 | 1567-4223 | 0 |
PageRank | References | Authors |
0.34 | 0 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yiming Li | 1 | 76 | 14.90 |
| Gang Li | 2 | 0 | 0.34 |
| Giri Kumar Tayi | 3 | 303 | 54.82 |