Name
Title | ||
|---|---|---|
Pri-RTB: Privacy-preserving real-time bidding for securing mobile advertisement in ubiquitous computing. |
Abstract | ||
|---|---|---|
•There are three aspects of our manuscript that we believe will attract general readers of your journal.•First, we propose a novel privacy-preserving real-time bidding protocol to protect the user’s data privacy, which to the best of our knowledge, is the first privacy preserving protocol in real-time bidding paradigm. We also provide a cryptographic security proof of our protocol on user profile.•Second, we propose an improved comparing scheme over encrypted data in our scenario, which is of high efficiency and security.•Third, we present a prototype to evaluate the efficiency of our protocol, and demonstrate that our prototype is efficient enough to be applied with a cautious choice of parameters. |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1016/j.ins.2019.07.034 | Information Sciences |
Keywords | Field | DocType |
Real-time bidding,Online behavioral advertising,Homomorphic encryption | User profile,Advertising,Online advertising,Real-time bidding,Ubiquitous computing,Information privacy,General Data Protection Regulation,Bidding,Mathematics,European union | Journal |
Volume | ISSN | Citations |
504 | 0020-0255 | 1 |
PageRank | References | Authors |
0.35 | 0 | 7 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Erdong Deng | 1 | 1 | 0.35 |
| Huajun Zhang | 2 | 2 | 1.73 |
| Peilin Wu | 3 | 10 | 0.88 |
| Fei Guo | 4 | 1 | 0.35 |
| Zhen Liu | 5 | 32 | 1.61 |
| Haojin Zhu | 6 | 2196 | 124.62 |
| zhenfu cao | 7 | 10 | 8.69 |