Paper Info
Title
"Hey, Siri", "Ok, Google", "Alexa". Acceptance-Relevant Factors of Virtual Voice-Assistants
Abstract
Today, virtual voice-assistants are used for manifold purposes. Besides their promising potential, many users are concerned about their privacy and what happens to the data recorded by the voice assistant. It is not yet clear which factors contribute to the acceptance of voice assistants. To address this issue, we conducted a Choice-Based-Conjoint Analysis with three attributes and three levels each. Relating the well-known privacy-utility trade-off, we found out that not the price of a voice assistant is the most important factor for its acceptance, but privacy. Nevertheless the acceptance of voice assistance and the decision to use a voice assistant always depends on a combination of different factors, of which privacy seems to be most important. Besides, four different potential target groups of virtual voice assistants with different preferences could be identified. In the future, the user should be placed in the focus of research, since different configurations are probably desirable for each user.
Year
DOI
Venue
2019
10.1109/ProComm.2019.00025
2019 IEEE International Professional Communication Conference (ProComm)
Keywords
DocType
ISSN
voice-assistants,virtual-assistants,technology-acceptance,conjoint-study,privacy
Conference
2158-091X
ISBN
Citations 
PageRank 
978-1-7281-2567-1
0
0.34
References 
Authors
16
6
Name
Order
Citations
PageRank
Laura Burbach154.85
Patrick Halbach212.72
Nils Plettenberg332.07
Johannes Nakayama432.07
Martina Ziefle51176135.05
André Calero Valdez613425.44