Paper Info
Title
Evidential positive opinion influence measures for viral marketing
Abstract
The viral marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation and adoptions. In this paper, we will introduce an evidential opinion-based influence maximization model for viral marketing. Besides, our approach tackles three opinion-based scenarios for viral marketing in the real world. The first scenario concerns influencers who have a positive opinion about the product. The second scenario deals with influencers who have a positive opinion about the product and produces effects on users who also have a positive opinion. The third scenario involves influence users who have a positive opinion about the product and produce effects on the negative opinion of other users concerning the product in question. Next, we proposed six influence measures, two for each scenario. We also use an influence maximization model that the set of detected influencers for each scenario. Finally, we show the performance of the proposed model with each influence measure through some experiments conducted on a generated dataset and a real-world dataset collected from Twitter.
Year
DOI
Venue
2020
10.1007/s10115-019-01375-w
Knowledge and Information Systems
Keywords
Field
DocType
Influence maximization, Influence measure, User opinion, Theory of belief functions, Viral marketing
Data science,Viral marketing,Social network,Computer science,Exploit,Artificial intelligence,Maximization,Machine learning,Influencer marketing
Journal
Volume
Issue
ISSN
62
3
0219-1377
Citations 
PageRank 
References 
0
0.34
0
Authors
2
Name
Order
Citations
PageRank
Siwar Jendoubi1122.63
Arnaud Martin215818.26