Title
Social Media Types: introducing a data driven taxonomy
Abstract
Social Media (SM) have been established as multifunctional networking tools that tend to offer an increasingly wider variety of services, making it difficult to determine their core purpose and mission, therefore, their type. This paper assesses this evolution of Social Media Types (SMTs), presents, and evaluates a novel hypothesis-based data driven methodology for analyzing Social Media Platforms (SMPs) and categorizing SMTs. We review and update literature regarding the categorization of SMPs, based on their services. We develop a methodology to propose and evaluate a new taxonomy, comprising: (i) the hypothesis that the number of SMTs is smaller than what current literature suggests, (ii) observations on data regarding SM usage and (iii) experimentation using association rules and clustering algorithms. As a result, we propose three (3) SMTs, namely Social, Entertainment and Profiling networks, typically capturing emerging SMP services. Our results show that our hypothesis is validated by implementing our methodology and we discuss threats to validity.
Year
DOI
Venue
2020
10.1007/s00607-019-00739-y
Computing
Keywords
Field
DocType
Social Media, Social Media Types, Social Media Sites, Social Media Platforms, Social networking, Data mining, Clustering, Association rules, 68U35
Data science,Categorization,Mathematical optimization,Social network,Social media,Data-driven,Profiling (computer programming),Entertainment,Association rule learning,Cluster analysis,Mathematics
Journal
Volume
Issue
ISSN
102
1
0010-485X
Citations 
PageRank 
References 
1
0.34
0
Authors
3
Name
Order
Citations
PageRank
Paraskevas Koukaras131.06
Christos Tjortjis217324.40
Dimitrios Rousidis331.39