Name
Title | ||
|---|---|---|
How live streaming influences purchase intentions in social commerce: An IT affordance perspective. |
Abstract | ||
|---|---|---|
•IT affordance positively impacts social commerce customers’ purchase intentions.•Customer engagement positively influences customers’ purchase intentions.•Visibility, metavoicing and guidance shopping are three important aspects of IT affordance. |
Year | DOI | Venue |
|---|---|---|
2019 | 10.1016/j.elerap.2019.100886 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
IT affordance,Customer engagement,Live streaming,Purchase intention,Chinese social commerce | Social commerce,Social media,Advertising,Computer science,Microblogging,Live streaming,Affordance,Marketing | Journal |
Volume | ISSN | Citations |
37 | 1567-4223 | 2 |
PageRank | References | Authors |
0.35 | 0 | 5 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yuan Sun | 1 | 13 | 4.36 |
| Xiang Shao | 2 | 2 | 0.69 |
| Xiaotong Li | 3 | 31 | 9.32 |
| Yue Guo | 4 | 2 | 1.03 |
| Kun Nie | 5 | 2 | 0.69 |