Paper Info
Title
Organization of Sales for Smart Product Service Systems
Abstract
Many industrial companies face their digital transformation. In addition to an existing portfolio of products and services, new digital services are being developed to offer a portfolio of smart product service systems (Smart PSS). While the development of new digital services is rarely a problem for the companies, the organization of sales and distribution of Smart PSS in particular is a key issue. The sales of Smart PSS differs considerably from the sales of only products or services and must therefore be designed differently in order to meet customer requirements and successfully commercialize the developed Smart PSS. This paper therefore describes how the sales organization of Smart PSS should be designed successfully in various forms. The network thinking methodology is used in combination with a case study research approach to describe the connection between the offered portfolio, the customer requirements and the different elements of a sales organization. Furthermore, four different types of a sales organization for Smart PSS are described. This paper gives a recommendation for companies on a design of their sales organizations on which practical implications may be developed.
Year
DOI
Venue
2019
10.1007/978-3-030-30000-5_64
ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: PRODUCTION MANAGEMENT FOR THE FACTORY OF THE FUTURE, PT I
Keywords
DocType
ISSN
Smart product service systems,Sales organization,Sales management,Network thinking,Case study research
Conference
1868-4238
Citations 
PageRank 
References 
0
0.34
0
Authors
4
Name
Order
Citations
PageRank
Benedikt Moser100.34
A. Kampker246.89
Philipp Jussen300.34
Jana Frank401.35