Paper Info
Title
How Nostalgic Feelings Impact Pokemon Go Players - Integrating Childhood Brand Nostalgia Into The Technology Acceptance Theory
Abstract
The augmented reality smartphone game Pokemon Go is one of the biggest commercial successes in the last years, posing the question concerning the factors contributing to the game's success. An apparent distinction to other games is the strong brand Pokemon. We derive a research model based on the established theory of technology acceptance, which includes an established construct for nostalgic feelings - childhood brand nostalgia - and theorise on how it is related to beliefs about technology characteristics and the intention to play the game. For this purpose, we adapt one of the most prominent technology acceptance models for the consumer context and for hedonic information systems, the UTAUT2 model. Based on our model, we conduct a study with 418 active German players aged between 18 and 35. Our results indicate that the effect of childhood brand nostalgia on behavioural intention is fully mediated by the belief constructs. Thus, nostalgic feelings about Pokemon influence the intention of users through altering beliefs concerning Pokemon. We include nostalgic feelings in a technology acceptance model for the first time, therefore contributing to the theoretical advance in the IS domain. The results can be used to enhance the technology acceptance of newly designed products.
Year
DOI
Venue
2020
10.1080/0144929X.2019.1662486
BEHAVIOUR & INFORMATION TECHNOLOGY
Keywords
DocType
Volume
Childhood brand nostalgia, hedonic information systems, augmented reality, Pokemon Go, technology acceptance model
Journal
39
Issue
ISSN
Citations 
12
0144-929X
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
David Harborth124.43
Sebastian Pape21710.95