Title
Jumping on the Bandwagon: Overcoming Social Barriers to Public Display Use
Abstract
The fear of social embarrassment has been identified as a significant barrier to people's interactions with public large interactive displays (PLIDs). Prior research has also shown that the presence of others at a display can help to mitigate this issue by drawing on people's innate need to belong and social curiosity. This research investigates the potential to replicate this social effect, within the display itself, by drawing on prior interface design approaches that attempt to emulate the "bandwagon-effect". This effect refers to the tendency for people to mimic the thoughts and behaviors of others. In a four-day field experiment, we deployed three different PLID interfaces featuring bandwagon and call-to-action design concepts. The study found that both the bandwagon and call-to-action designs were effective for engaging passersby, but each influenced different stages of the overall interaction process. We discuss the design implications of our findings, especially the need for socially-safe PLID interactions.
Year
DOI
Venue
2019
10.20380/GI2019.21
Proceedings of the 45th Graphics Interface Conference on Proceedings of Graphics Interface 2019
Keywords
Field
DocType
Display blindness, bandwagon-effect, call-to-action, interaction blindness, large displays, public interaction
Jumping,Computer science,Human–computer interaction,Bandwagon effect
Conference
ISBN
Citations 
PageRank 
978-0-9947868-4-5
0
0.34
References 
Authors
0
5
Name
Order
Citations
PageRank
Marvin Pafla100.34
Caroline Wong200.68
daniel gillis301.35
Ulrike Pfeil446632.58
Stacey D. Scott5140792.73