Title
Friend recommendation for cross marketing in online brand community based on intelligent attention allocation link prediction algorithm.
Abstract
•Intelligent link prediction algorithm is developed to overcome network sparsity problem.•Attention allocation indices are built for the node pair in different circles.•Decision tree model is developed to select suitable indices for specific network.•Support vector machine is used to find complementary indices of the suitable index.•Composite algorithm is constructed by integrating mutually complementary indices.
Year
DOI
Venue
2020
10.1016/j.eswa.2019.112839
Expert Systems with Applications
Keywords
Field
DocType
Friend recommendation,Link prediction,AAI,Mutually complementary indices,Cross marketing
Decision tree,Social network,Brand community,Ranking,Computer science,Support vector machine,Triadic closure,Algorithm,Prediction algorithms,Artificial intelligence,Machine learning
Journal
Volume
ISSN
Citations 
139
0957-4174
2
PageRank 
References 
Authors
0.36
0
6
Name
Order
Citations
PageRank
Shugang Li181.85
Xuewei Song220.36
Hanyu Lu332.73
Linyi Zeng420.36
Miaojing Shi518611.27
Fang Liu620.36