Title
A Balancing Act of Regulating On-Demand Ride Services
Abstract
Regulating on-demand ride-hailing services (e.g., Uber and DiDi) requires a balance of multiple competing objectives: encouraging innovative business models (e.g., DiDi), sustaining traditional industries (e.g., taxi), creating new jobs, and reducing traffic congestion. This study is motivated by a regulatory policy implemented by the Chinese government in 2017 and a similar policy approved by the New York City Council in 2018 that regulate the "maximum" number of registered Uber/DiDi drivers. We examine the impact of these policies on the welfare of different stakeholders (i.e., consumers, taxi drivers, on-demand ride service company, and independent drivers). By analyzing a two-period dynamic game that involves these stakeholders, we find that, without government intervention, the on-demand ride service platform can drive the traditional taxi industry out of the market under certain conditions. Relative to no regulations and a complete ban policy, a carefully designed regulatory policy can strike a better balance of multiple competing objectives. Finally, if a government can reform the taxi industry by adjusting the taxi fare, then lowering the taxi fare instead of imposing a strict policy toward on-demand ride services can improve the total social welfare.
Year
DOI
Venue
2020
10.1287/mnsc.2019.3351
MANAGEMENT SCIENCE
Keywords
DocType
Volume
on-demand ride services,public policy,consumer welfare,social welfare
Journal
66
Issue
ISSN
Citations 
7
0025-1909
1
PageRank 
References 
Authors
0.37
0
4
Name
Order
Citations
PageRank
Jiayi Joey Yu110.37
Christopher S. Tang2859103.89
Zuo-Jun Max Shen347934.75
Chen X411414.01