Title
Suspicious Location Detection Using Trajectory Analysis & Location Backfilling - A Scalable Approach
Abstract
The increasing availability of GPS-embedded devices has introduced a new dimension in digital market especially location-based services. In practice, the location data is used to understand and predict consumer mobility behavior and trend for various purposes. In this paper, we propose two methodologies to first identify suspicious location from consumer location data and to infer location at both individual device and device to device level based on systematic solution. Using stay-point clustering and suspicious patterns we identified from extensive analysis, 20-30% of records with location were observed to be suspicious. After removing inaccurate location data, we have employed scalable heuristic approach to backfill records with location even for devices that originally had no available location. Our model showed the accuracy within 50 meters at 95th percentile across different countries, including Japan, Indonesia, India, and the United States with 10-15% increase in the number of records with location and 5-10% increase in new number of devices with location.
Year
DOI
Venue
2019
10.1109/BigData47090.2019.9005978
2019 IEEE INTERNATIONAL CONFERENCE ON BIG DATA (BIG DATA)
Keywords
DocType
ISSN
location, location fraud, location cleaning, backfilling, location insights
Conference
2639-1589
Citations 
PageRank 
References 
0
0.34
0
Authors
6
Name
Order
Citations
PageRank
Su Bae100.34
Aravind Ravi201.01
Sangaralingam Kajanan300.34
Nisha Verma400.68
Anindya Datta5842127.21
Varun Chugh600.34