Paper Info
Title
Inroad into Omni-Channel Retailing: Physical Showroom Deployment of an Online Retailer
Abstract
•Online retailers’ deployment of showrooms can mitigate consumer fit uncertainty.•Showroom feasibility is critical to the success of physical showroom deployment.•Partial assortment is preferable with high intensity of inter-product showrooming.•Product return/exchange cost significantly affects prices and information service.•Implications on how to benefit from offline information delivery are provided.
Year
DOI
Venue
2020
10.1016/j.ejor.2019.11.032
European Journal of Operational Research
Keywords
Field
DocType
E-commerce,Physical showrooms,Assortment strategy,Showrooming,Omni-channel retailing
Service provision,Software deployment,Communication channel,Showroom,Information delivery,Profitability index,Valuation (finance),Marketing,Mathematics,Expected return,Operations management
Journal
Volume
Issue
ISSN
283
2
0377-2217
Citations 
PageRank 
References 
0
0.34
0
Authors
3
Name
Order
Citations
PageRank
Gang Li100.34
Tao Zhang200.34
Giri Kumar Tayi330354.82