Title
Effects of Persuasive Dialogues: Testing Bot Identities and Inquiry Strategies
Abstract
Intelligent conversational agents, or chatbots, can take on various identities and are increasingly engaging in more human-centered conversations with persuasive goals. However, little is known about how identities and inquiry strategies influence the conversation's effectiveness. We conducted an online study involving 790 participants to be persuaded by a chatbot for charity donation. We designed a two by four factorial experiment (two chatbot identities and four inquiry strategies) where participants were randomly assigned to different conditions. Findings showed that the perceived identity of the chatbot had significant effects on the persuasion outcome (i.e., donation) and interpersonal perceptions (i.e., competence, confidence, warmth, and sincerity). Further, we identified interaction effects among perceived identities and inquiry strategies. We discuss the findings for theoretical and practical implications for developing ethical and effective persuasive chatbots. Our published data, codes, and analyses serve as the first step towards building competent ethical persuasive chatbots.
Year
DOI
Venue
2020
10.1145/3313831.3376843
CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020
DocType
ISBN
Citations 
Conference
978-1-4503-6708-0
2
PageRank 
References 
Authors
0.40
14
6
Name
Order
Citations
PageRank
Weiyan Shi142.80
Xuewei Wang2729.72
Yoo Jung Oh321.41
Jingwen Zhang421.07
Sahay Saurav520.40
Zhou Yu627839.88