Paper Info
Title
How Privacy Concerns, Trust and Risk Beliefs, and Privacy Literacy Influence Users' Intentions to Use Privacy-Enhancing Technologies: The Case of Tor
Abstract
Due to an increasing collection of personal data by internet companies and several data breaches, research related to privacy gained importance in the last years in the information systems domain. Privacy concerns can strongly influence users' decision to use a service. The Internet Users Information Privacy Concerns (IUIPC) construct is one operationalization to measure the impact of privacy concerns on the use of technologies. However, when applied to a privacy enhancing technology (PET) such as an anonymization service, the original rationales do not hold anymore. In particular, an inverted impact of trusting and risk beliefs on behavioral intentions can be expected. We show that the IUIPC model needs to be adapted for the case of PETs. In addition, we extend the original causal model by including trusting beliefs in the anonymization service itself as well as a measure for privacy literacy. A survey among 124 users of the anonymization service Tor shows that trust in Tor has a statistically significant effect on the actual use behavior of the PET. In addition, the results indicate that privacy literacy has a negative impact on trusting beliefs in general and a positive effect on trust in Tor.
Year
DOI
Venue
2020
10.1145/3380799.3380805
ACM SIGMIS Database: the DATABASE for Advances in Information Systems
Keywords
DocType
Volume
privacy concerns,privacy literacy,privacy-enhancing technologies,technology use.,tor
Journal
51
Issue
ISSN
Citations 
1
0095-0033
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
David Harborth101.69
Sebastian Pape21710.95