Name
Abstract | ||
|---|---|---|
Data monetization occurs when companies convert data and analytics into financial returns. BBVA, a global financial group, established a data science center of excellence in 2014 to lead its data monetization activities. By 2017, BBVA had developed a rich data monetization portfolio by making preexisting data monetization activities more effective, by pursuing new data monetization approaches, and by investing in a larger number of data monetization projects. Based on BBVA's efforts, we provide recommendations for others as they embark on their data monetization journeys.(1,2) |
Year | DOI | Venue |
|---|---|---|
2019 | 10.17705/2msqe.00011 | MIS QUARTERLY EXECUTIVE |
Field | DocType | Volume |
Center of excellence,Knowledge management,Monetization,Portfolio,Engineering,Analytics,Finance | Journal | 18 |
Issue | ISSN | Citations |
2 | 1540-1960 | 1 |
PageRank | References | Authors |
0.35 | 0 | 6 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Elena Alfaro | 1 | 1 | 0.35 |
| Marco Bressan | 2 | 1 | 0.35 |
| Fabien Girardin | 3 | 1 | 0.35 |
| Juan Murillo | 4 | 1 | 0.35 |
| Ida Asadi Someh | 5 | 14 | 4.92 |
| Barbara H. Wixom | 6 | 1276 | 46.22 |