Name
Abstract | ||
|---|---|---|
•Study the pricing–advertising–quality relationship.•Provide an optimal control application.•Generalize the condition of Dorfman–Steiner (1954). |
Year | DOI | Venue |
|---|---|---|
2020 | 10.1016/j.ejor.2020.01.035 | European Journal of Operational Research |
Keywords | DocType | Volume |
Price–advertising–quality relationship,Dynamic pricing,Dynamic advertising,Marketing mix,Condition of Dorfman–Steiner | Journal | 284 |
Issue | ISSN | Citations |
3 | 0377-2217 | 0 |
PageRank | References | Authors |
0.34 | 0 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Régis Chenavaz | 1 | 0 | 0.34 |
| Gustav Feichtinger | 2 | 143 | 38.93 |
| Richard F. Hartl | 3 | 1863 | 137.30 |
| Peter M. Kort | 4 | 205 | 44.47 |