Paper Info
Title
Utilizing Response Time to Find In-between Ratings within Likes and Dislikes
Abstract
Binary rating methods are known to allow easier and quicker ratings, yet they do not allow users to express how much they like/dislike an item. In this study, we argue that response times in ratings can be used to gauge the degree or strength of user ratings. We asked users to rate a set of movies while collecting individual response times, confidence levels, and reasons for user ratings. We investigate (1) the possibility of utilizing response time as a way to further distinguish likes and dislikes, and (2) the various factors that affect rating time. We find that response time can be used to distinguish between sure and unsure answers, as well as the mental process users take before rating an item. We believe that our study will be informative to better find user preferences and relations between explicit ratings and implicit data.
Year
DOI
Venue
2020
10.1145/3334480.3383049
CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020
Keywords
DocType
ISBN
Response time, explicit ratings, user preference, rating confidence
Conference
978-1-4503-6819-3
Citations 
PageRank 
References 
0
0.34
0
Authors
3
Name
Order
Citations
PageRank
Minjoon Kim100.68
Yoojung Kim2245.15
Joongseek Lee3216.08