Title
Will You Log into Tinder using your Facebook Account? Adoption of Single Sign-On for Privacy-Sensitive Apps
Abstract
When signing up for new mobile apps, users are often provided the option of using their Facebook or other social media credentials (i.e., single sign-on services; SSO). While SSO is designed to make the login process more seamless and convenient, recent social media data breaches may give pause to users by raising security concerns about their online transactions. In particular, users logging into sensitive services, such as dating apps, may feel hesitant to adopt SSO due to perceived potential data leakage to their social networks. We tested this proposition through a user study (N = 364) and found that individual differences in online security perceptions predict the use of SSO for certain sensitive services (e.g., affair apps), but not others (e.g., matchmaking apps). Informed by theory, potential mediators of this relationship (perceived security, ease of sharing, and usability) were also explored, thus shedding light on psychologically salient drivers of SSO adoption.
Year
DOI
Venue
2020
10.1145/3334480.3383074
CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020
Keywords
DocType
ISBN
OAuth, online dating, privacy, single sign-on (SSO), security
Conference
978-1-4503-6819-3
Citations 
PageRank 
References 
0
0.34
0
Authors
3
Name
Order
Citations
PageRank
Eugene Cho102.70
Jin Young Kim249781.76
S. Shyam Sundar3409.37