Title
Reinforcement Learning Based Advertising Strategy Using Crowdsensing Vehicular Data
Abstract
As an effective tool, roadside digital billboard advertising is widely used to attract potential customers (e.g., drivers and passengers passing by the billboards) to obtain commercial profit for the advertiser, i.e., the attracted customers’ payment. The commercial profit depends on the number of attracted customers, hence the advertiser needs to adopt an effective advertising strategy to determi...
Year
DOI
Venue
2021
10.1109/TITS.2020.2991029
IEEE Transactions on Intelligent Transportation Systems
Keywords
DocType
Volume
Advertising,Vehicle dynamics,Task analysis,Learning (artificial intelligence),Switches,Trajectory,Machine learning
Journal
22
Issue
ISSN
Citations 
7
1524-9050
2
PageRank 
References 
Authors
0.35
0
6
Name
Order
Citations
PageRank
Kaihao Lou152.41
Yongjian Yang23914.05
En Wang3218.13
Zheli Liu4676.23
Thar Baker532146.31
Ali Kashif Bashir619542.51