Paper Info
Title
Understanding Uncertainty Dimensions And Internet Stock Trading Service In China From A Social Cognitive Perspective
Abstract
Purpose This paper investigates the effects of different uncertainties on Internet stock trading (IST) adoption intentions of individual investors in China and aims to determine the interaction effects of trust and perceived benefits in the relationship between uncertainty dimensions and IST adoption intentions. Design/methodology/approach Using a structured questionnaire, a survey of 353 experienced stock traders was conducted in China. The proposed uncertainty-trust-perceived benefits framework was examined through structural equation modelling using Smart PLS 3.0. Findings The study found significant negative effects of perceived technology uncertainty, perceived regulatory uncertainty and perceived information asymmetry on the IST adoption intentions of individual investors. Perceived service intangibility was found to have only insignificant effects on IST adoption intentions. In terms of interaction results, trust significantly moderates the relationship between IST adoption intentions and, respectively, perceived technology uncertainty and perceived information asymmetry. Similarly, perceived benefits significantly moderate the relationship between intentions to adopt IST and both perceived technology uncertainty and perceived regulatory uncertainty. Practical implications The regulators for IST development in China could utilise the results of this study as guidelines for strategies to increase the use of IST among existing and potential investors. Originality/value Using social cognitive theory, this research investigates the effects of various uncertainties on IST adoption intentions of individual investors in China; these effects have not been explored by previous literature. Furthermore, few studies other than this one have investigated the interaction effects of factors which counteract the negative effect of other factors.
Year
DOI
Venue
2021
10.1108/ITP-02-2019-0062
INFORMATION TECHNOLOGY & PEOPLE
Keywords
DocType
Volume
Internet stock trading, Social cognitive theory, Perceived uncertainties, Trust, Perceived benefits, China
Journal
34
Issue
ISSN
Citations 
2
0959-3845
0
PageRank 
References 
Authors
0.34
0
5
Name
Order
Citations
PageRank
Safeer Ullah Khan1163.23
Xiang-dong Liu200.68
Cheng Liu301.01
Ikram Ullah Khan4162.56
Zahid Hameed5192.59