Paper Info
Title
Influence Of Technological Advances And Change In Marketing Strategies Using Analytics In Retail Industry
Abstract
A nexus of technological advances and an increasingly competitive environment of the retail industry has taken the phrase, "Customer is the King" to a new tangent altogether. It has been observed how combination of technologies along with analytical concepts of video analytics, social media analytics, wireless analytics and smart vision systems on marketing concepts like market basket model, value-based customer segmentation, campaign planning, etc. can impact the customer satisfaction and reduce the customer churn rate. An effective amalgamative implementation of these concepts will help enhance customer satisfaction and help the retailers gain an edge in the competitive market environment. The aim of this paper is to understand the technological advancements along with the impact of data analytics in the retail sector and to capture and retain maximum customers by conceptualizing effective merchandising and marketing strategies.
Year
DOI
Venue
2020
10.1007/s13198-020-01023-5
INTERNATIONAL JOURNAL OF SYSTEM ASSURANCE ENGINEERING AND MANAGEMENT
Keywords
DocType
Volume
Big data, Retail analytics, Marketing strategy, Video analytics, Social media analytics, Artificial intelligence
Journal
11
Issue
ISSN
Citations 
5
0975-6809
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Jasmine Kaur100.34
Vernika Arora200.34
Shivani Bali300.34