Name
Abstract | ||
|---|---|---|
Viral marketing is the modern version of the old “word-of-mouth” advertising, where companies choose a restricted number of persons, considered “influential,” recommending them products or services that will be in turn iteratively suggested. In this article, we propose cognitive models and algorithms for marketing applications through online social networks, considered as a graph database, and def... |
Year | DOI | Venue |
|---|---|---|
2021 | 10.1109/TII.2020.3026013 | IEEE Transactions on Industrial Informatics |
Keywords | DocType | Volume |
Social network services,Informatics,Databases,Advertising,Mood,Analytical models | Journal | 17 |
Issue | ISSN | Citations |
9 | 1551-3203 | 0 |
PageRank | References | Authors |
0.34 | 0 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Aniello Castiglione | 1 | 1206 | 93.97 |
| Giovanni Cozzolino | 2 | 3 | 15.60 |
| Francesco Moscato | 3 | 298 | 32.28 |
| Vincenzo Moscato | 4 | 519 | 64.03 |