Abstract | ||
---|---|---|
With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers. |
Year | DOI | Venue |
---|---|---|
2020 | 10.4018/IJISSCM.2020100103 | INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT |
Keywords | DocType | Volume |
Consumer Preference, Emission Reduction, Omni-Channel, Stackelberg Model | Journal | 13 |
Issue | ISSN | Citations |
4 | 1935-5726 | 0 |
PageRank | References | Authors |
0.34 | 0 | 2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Chong Zhang | 1 | 58 | 13.85 |
Mingchuan You | 2 | 0 | 0.34 |