Name
Abstract | ||
|---|---|---|
Abstract This study investigates the reception of personalization of Mobile Commerce (MC) and its associated challenges. A specific focus has been given to the elements that influence client\u0027s satisfaction. The study adopts a quantitative study design in which data was collected through a survey conducted on 340 Mobile Commerce consumers. Data have been analysed through Pearson correlation, KMO and Bartlett\u0027s test, multiple regression analysis, and factor analysis. The findings of the analyses depict that security concerns and potential risks impact the use of retail services (correlation coefficient, 0.915; P |
Year | DOI | Venue |
|---|---|---|
2021 | 10.1016/j.compeleceng.2020.106904 | Comput. Electr. Eng. |
DocType | Volume | Citations |
Journal | 89 | 0 |
PageRank | References | Authors |
0.34 | 0 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Abdallah Qusef | 1 | 87 | 6.04 |
| Aalaa Albadarneh | 2 | 0 | 0.34 |
| Sameh Elish | 3 | 0 | 0.34 |
| Muhanna Muhanna | 4 | 8 | 3.98 |