Paper Info
Title
A novel method to enhance the touristic 360 promotional video experience.
Abstract
Promotional 360 degrees videos are now widely used to promote touristic sites, giving consumers a more immersive glimpse of what they can expect from those places. However, these 360 degrees videos often comprise so much information that it overloads the users, not allowing them to benefit from such a rich multimedia experience. To overcome this issue, we propose and evaluate a novel method that allows the experience of immersive 360 degrees promotional videos to be more interactive and informative without overloading users. The evaluation study focuses on how the proposed interaction method performs versus the non-interactive method in terms of user satisfaction, presence, and cybersickness in both a low-immersive (computer monitor) setup and an immersive platform (head-mounted display (HMD)). Our sample (N = 50) was randomly divided into four groups: 360 degrees (computer monitor without interaction), 360 degrees Interaction (computer monitor with interaction), IVR360 degrees (HMD without interaction) and IVR360 degrees Interaction (HMD with interaction). The results show that the novel proposed method is preferred by users over the non-interactive approach regardless of the setup (low-immersive or immersive). For cybersickness, there were no differences across all the experimental scenarios. We conclude that our method has the potential to bring added value to touristic promotion when compared to conventional promotional approaches.
Year
DOI
Venue
2020
10.1007/s11042-020-09026-x
MULTIMEDIA TOOLS AND APPLICATIONS
Keywords
DocType
Volume
Virtual reality,Tourism promotion,User satisfaction,Interaction,Presence,Cybersickness,360 degrees video
Journal
79.0
Issue
ISSN
Citations 
31-32
1380-7501
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Guilherme Gonçalves163.83
Miguel Melo23815.35
José Vasconcelos-Raposo3205.03
Maximino Bessa49125.92