Name
Abstract | ||
|---|---|---|
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that using content-blockers to stop unsolicited content decreases the time needed for loading websites. In this work, we perform a large-scale study with the 100K most popular websites on the actual performance improvements of using content-blockers. We focus our study on two relevant metrics for measuring the browsing performance; page size and loading time. Our results show that using such tools results in small improvements in terms of page size but, contrary to popular belief, it has a negligible impact in terms of loading time. We also find that, in the case of small and lightweight websites, the use of content-blockers can even result in increased loading times. |
Year | DOI | Venue |
|---|---|---|
2020 | 10.23919/CNSM50824.2020.9269094 | 2020 16th International Conference on Network and Service Management (CNSM) |
Keywords | DocType | ISSN |
Content-filtering,adblock,advertisement,web tracking,performance,page size,loading time | Conference | 2165-9605 |
ISBN | Citations | PageRank |
978-1-6654-1547-7 | 0 | 0.34 |
References | Authors | |
9 | 3 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ismael Castell-Uroz | 1 | 0 | 1.69 |
| Josep Solé-pareta | 2 | 436 | 58.67 |
| Pere Barlet-ros | 3 | 269 | 27.74 |