Paper Info
Title
Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness
Abstract
Firms can achieve a competitive advantage by leveraging real-time Digital Data Streams (DDSs). The ability to profit from DDSs is emerging as a critical competency for firms and a novel area for Information Technology (IT) investments. We examine the relationship between DDS readiness and competitive advantage by studying the mediation effect of product effectiveness and process efficiency. The research model is tested with data obtained from 302 companies, and the results confirm the existence of the mediation effects. Interestingly, we confirm that competitive advantage is more significantly impacted by IT investments affecting product effectiveness than those affecting process efficiency.
Year
DOI
Venue
2021
10.1016/j.im.2021.103451
Information & Management
Keywords
DocType
Volume
Streams of big data,Process efficiency,Product effectiveness,Competitive advantage
Journal
58
Issue
ISSN
Citations 
4
0378-7206
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Elisabetta Raguseo1427.75
Federico Pigni2107.69
Claudio Vitari3236.86