Name
Title | ||
|---|---|---|
A New Strategic Marketing Management Model For The Specificities Of E-Commerce In The Supply Chain |
Abstract | ||
|---|---|---|
The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the factors and latest methods of e-commerce or even mobile commerce and traditional commerce and their main differences. Based on the four clusters examined, we develop a new strategic model for practice with suggestions which can be used by small and medium-sized enterprises (SMEs) and which they can incorporate directly into their business models. Starting point of our hypothesis was that in order to develop an effective and delivered communication, a market needs to be targeted and at least four different clusters should be formulated. |
Year | DOI | Venue |
|---|---|---|
2021 | 10.3390/jtaer16040064 | JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH |
Keywords | DocType | Volume |
business development, online marketing, e-commerce, effective communication, social media, social networking, m-commerce | Journal | 16 |
Issue | ISSN | Citations |
4 | 0718-1876 | 0 |
PageRank | References | Authors |
0.34 | 0 | 5 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Balázs Gyenge | 1 | 0 | 0.34 |
| Zoltán Máté | 2 | 0 | 0.34 |
| Imre Vida | 3 | 0 | 0.34 |
| Yuriy Bilan | 4 | 0 | 0.34 |
| László Vasa | 5 | 0 | 0.34 |