Title
Using Social Media Background to Improve Cold-start Recommendation Deep Models
Abstract
In recommender systems, a cold-start problem occurs when there is no past interaction record associated with the user or item. Typical solutions to the cold-start problem make use of contextual information, such as user demographic attributes or product descriptions. A group of works have shown that social media background can help predicting temporal phenomenons such as product sales and stock price movements. In this work, our goal is to investigate whether social media background can be used as extra contextual information to improve recommendation models. Based on an existing deep neural network model, we proposed a method to represent temporal social media background as embeddings and fuse them as an extra component in the model. We conduct experimental evaluations on a real-world e-commerce dataset and a Twitter dataset. The results show that our method of fusing social media background with the existing model does generally improve recommendation performance. In some cases the recommendation accuracy measured by hit-rate@K doubles after fusing with social media background. Our findings can be beneficial for future recommender system designs that consider complex temporal information representing social interests.
Year
DOI
Venue
2021
10.1109/IJCNN52387.2021.9534327
2021 INTERNATIONAL JOINT CONFERENCE ON NEURAL NETWORKS (IJCNN)
DocType
ISSN
Citations 
Conference
2161-4393
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Yihong Zhang1910.65
Takuya Maekawa232649.93
Takahiro Hara31819193.85