Title
Analyzing and Predicting User Donations in Social Live Video Streaming
Abstract
Social live video streaming has been a major internet phenomenon with the rise of platforms like Facebook-Live, Youtube-Live, and Twich. New features tailored by these platforms provide unprecedented opportunities for viewers to engage and for broadcasters to gain tangible rewards through user donation. In this article, we conduct an in-depth analysis of user donations, a distinctive feature and prominent phenomenon in social live streaming, which however we have very limited understandings with. Based on a publicly available (anonymized) dataset with detailed information on over 4 million donation relationships that cover over 2 million users and worth in total over 200 million US dollars, we quantitatively reveal donation disparity and dynamics of donation relationships. Among other results, we find that repeated donation relationships largely exist and the strength significantly i ncreases with t he r epetition level. Finally, we adopt machine-learned classifiers to accurately predict future donations. Our findings s hed l ights o n t he u ser retention problem and the design of social live video streaming services.
Year
DOI
Venue
2021
10.1109/CSCWD49262.2021.9437676
PROCEEDINGS OF THE 2021 IEEE 24TH INTERNATIONAL CONFERENCE ON COMPUTER SUPPORTED COOPERATIVE WORK IN DESIGN (CSCWD)
Keywords
DocType
Citations 
user donation, social live video streaming, broadcaster churn, prediction
Conference
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Adele Lu Jia1648.01
Yuanxing Rao200.68
Siqi Shen3123.81