Paper Info
Title
Beyond Shopping: The Motivations and Experience of Live Stream Shopping Viewers
Abstract
We present a study of viewers of live stream shopping – a new medium that blends aspects of social media with mobile shopping. 286 participants from China, where live stream shopping has gained tremendous popularity with hundreds of millions of active users, were surveyed about their attitudes and experiences with viewing, interacting with, and making purchases from live stream shopping. Viewer mo...
Year
DOI
Venue
2021
10.1109/QoMEX51781.2021.9465387
2021 13th International Conference on Quality of Multimedia Experience (QoMEX)
Keywords
DocType
ISSN
live stream shopping,uses and gratifications,human-computer interaction,user experience,crowdsourcing
Conference
2372-7179
ISBN
Citations 
PageRank 
978-1-6654-3589-5
0
0.34
References 
Authors
0
2
Name
Order
Citations
PageRank
Xiaoxing Liu100.34
Sung Kim2727.41