Title
Pricing policies in dual distribution channels: The reference effect of official prices
Abstract
•We depict that the reference effect is non decreasingly concave in official prices.•We compare simultaneous (ST) and sequential (SQ) pricing scenarios.•The optimal official price in the ST setting is higher than in the SQ setting.•We theoretically explain the prevalence of free-shipping in dual-channel retailing.
Year
DOI
Venue
2022
10.1016/j.ejor.2021.03.040
European Journal of Operational Research
Keywords
DocType
Volume
Supply chain management,Dual-channel pricing,Dual distribution channels,Reference effect,Official price
Journal
296
Issue
ISSN
Citations 
1
0377-2217
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Sun Libo153.93
Xiaoting Jiao200.34
Xiaolong Guo300.34
Yugang Yu414325.29