Title | ||
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Location-Based Games And The Covid-19 Pandemic: An Analysis Of Responses From Game Developers And Players |
Abstract | ||
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In early 2020, as a countermeasure to mitigate the spread of the COVID-19 pandemic, governments issued limitations on the movements of their citizens, cancelling social events and advising people to stay home. As location-based games (LBGs) have been found to influence human movement, their role during COVID-19 deserves closer inspection. Under regular circumstances, the very aim of these games is to motivate people to go out, explore and meet other people. However, during COVID-19, people were advised to do the exact opposite. To study how LBG developers and players reacted to the situation, we used the netnography research method utilizing three types of data: (1) COVID-19 related in-game changes made by seven popular LBG developers during March 2020; (2) social media reactions on 20 posts across three popular Pokemon GO subreddits; and (3) the raiding activity (collaborative play) in Pokemon GO in a Finnish municipality during February-May 2020. All observed LBGs made in-game changes due to COVID-19. The social media reactions showed overwhelming appreciation towards these changes, and two central second order themes arose: (1) LBGs have the ability to influence human movement during pandemics; and (2) people should be able to self-regulate their behaviour during COVID-19 independent of LBG influence. Surprisingly, recorded Pokemon GO player activity in Finland was more influenced by offered in-game rewards than the COVID-19 pandemic. Our findings have implications on how games and gamification can be used to direct human movement in situations such as COVID-19 where population-level interventions are needed. |
Year | DOI | Venue |
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2020 | 10.3390/mti4020029 | MULTIMODAL TECHNOLOGIES AND INTERACTION |
Keywords | DocType | Volume |
COVID-19, Pokemon GO, behaviour, pandemic, location-based games, hybrid-reality games, social media, gamification | Journal | 4 |
Issue | Citations | PageRank |
2 | 3 | 0.52 |
References | Authors | |
0 | 3 |
Name | Order | Citations | PageRank |
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Samuli Laato | 1 | 3 | 0.52 |
Teemu Henrikki Laine | 2 | 3 | 0.52 |
A. K. M. Najmul Islam | 3 | 3 | 0.52 |