Abstract | ||
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This study aims to investigate factors influencing the formation of consumers' initial trust in m-payments in a developing country such as India. Despite being considered a significant pre-adoption factor, initial trust in m-payments has remained underexplored. To fulfill this research gap, a cross-sectional survey of 1,087 respondents has been conducted, and the analysis has been done using factor analysis and structural equation modeling. Results indicate that consumers' awareness about m-payments and perceived integrity of mobile service providers positively influence initial trust, whereas perceived risks have a significant negative influence, and perceived opportunism of service provider has a marginally significant influence on the formation of initial trust. The findings will be helpful to the m-payment vendors, mobile network operators, and technology providers to enhance trust-building mechanisms in mobile payment systems that can have a positive impact on the adoption and usage of m-payments. |
Year | DOI | Venue |
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2021 | 10.4018/JECO.2021100105 | JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS |
Keywords | DocType | Volume |
Antecedents of Initial Trust, Consumer Awareness, Initial Trust, M-Payments, Privacy Risks, Security Risks, Service Provider Characteristics, Uncertainty Avoidance | Journal | 19 |
Issue | ISSN | Citations |
4 | 1539-2937 | 0 |
PageRank | References | Authors |
0.34 | 0 | 2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Hemantkumar P. Bulsara | 1 | 0 | 0.34 |
Esha A. Pandya | 2 | 0 | 0.34 |