Name
Title | ||
|---|---|---|
SiloSolver: Developing an Algorithm for Automatic Aggregation and Testing of Isolated Customer Segments in Facebook Ads Campaigns |
Abstract | ||
|---|---|---|
Data silo problem refers to related datasets located in different databases, systems, or files. In the case of online advertising, performance metrics are fragmented in different campaigns and ad sets, making it difficult to compare customer segments. In this research, we present SiloSolver, an algorithm that (a) retrieves performance metrics for different customer segments across all campaigns, (... |
Year | DOI | Venue |
|---|---|---|
2021 | 10.1109/IDSTA53674.2021.9660798 | 2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA) |
Keywords | DocType | ISBN |
Facebook Ads,online advertising,digital marketing,customer segmentation | Conference | 978-1-6654-2180-5 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Joni Salminen | 1 | 0 | 1.01 |
| Tommi Salenius | 2 | 0 | 0.34 |
| Bernard J. Jansen | 3 | 0 | 1.35 |