Name
Abstract | ||
|---|---|---|
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. For large publishers, simultaneously selling impressions through both guaranteed contracts and in-house RTB has become a popular choice. Generally speaking, a publisher needs to derive an impression allocation strategy between guaranteed contracts and RTB to maxim... |
Year | DOI | Venue |
|---|---|---|
2021 | 10.1109/ICDM51629.2021.00086 | 2021 IEEE International Conference on Data Mining (ICDM) |
Keywords | DocType | ISSN |
Conferences,Reinforcement learning,Traffic control,Real-time systems,Resource management,Data mining,Advertising | Conference | 1550-4786 |
ISBN | Citations | PageRank |
978-1-6654-2398-4 | 0 | 0.34 |
References | Authors | |
0 | 8 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Di Wu | 1 | 0 | 0.34 |
| Cheng Chen | 2 | 0 | 0.34 |
| Xiujun Chen | 3 | 0 | 0.68 |
| Junwei Pan | 4 | 0 | 0.34 |
| Xun Yang | 5 | 13 | 1.66 |
| Qing Tan | 6 | 0 | 0.34 |
| Jian Xu | 7 | 301 | 20.18 |
| Kuang-Chih Lee | 8 | 35 | 6.44 |