Name
Title | ||
|---|---|---|
Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs |
Abstract | ||
|---|---|---|
•Should we teach in hybrid or fully online mode to maximize programs’ reputation?•Faculty members’ satisfaction and the MBA program expectations improve MBA WOM.•Pathways: MBA quality, MBA value, class satisfaction, and MBA loyalty.•Hybrid is a stronger reinforcing mode of these effects chain than the fully online.•IT creates differential business value being integrated into a hybrid teaching model. |
Year | DOI | Venue |
|---|---|---|
2022 | 10.1016/j.im.2021.103573 | Information & Management |
Keywords | DocType | Volume |
Higher education institutions,Faculty-centric,MBA programs,Hybrid teaching,Online teaching,Word-of-mouth | Journal | 59 |
Issue | ISSN | Citations |
1 | 0378-7206 | 0 |
PageRank | References | Authors |
0.34 | 0 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Laurent Scaringella | 1 | 0 | 0.34 |
| Anna Górska | 2 | 0 | 0.34 |
| Dennis Calderon | 3 | 0 | 0.34 |
| Jose Benitez | 4 | 1 | 2.08 |