Paper Info
Title
The Impact of Artificial Intelligence on the Creativity of Videos
Abstract
AbstractThis study explored the impact Artificial Intelligence (AI) has on the evaluation of creative elements in artistic videos. The aim was to verify to what extent the use of an AI algorithm (Style Transfer) contributes to changes in the perceived creativity of the videos. Creativity was evaluated in six quantitative items (Likert-type scale) and one qualitative question (qualitative description of the creativity expressed in the video by two words or expressions). Six videos were shown to both control (N = 49) and experimental group (N = 52) aiming at determining possible differences in creativity assessment criteria. Furthermore, both groups contained experts (Experimental, N = 27; Control, N = 25) and non-experts (Experimental, N = 25; Control, N = 24). The first round of videos composed of six videos that were the same for both the experimental and control condition (used to check for bias). No significant differences were found. In a second round, six videos were shown with AI transformation (experimental condition) and without that transformation (control group). Results showed that in two cases the perceived creativity increased in experimental condition, in one case a decrease occurred. In most evaluations no differences were observed. Qualitative evaluations reinforce the absence of a general pattern of improvements in AI transformations. Altogether, the results emphasize the importance of human mediation in the application of AI in creative production: a hybrid approach, or rather, Hybrid Intelligence.
Year
DOI
Venue
2022
10.1145/3462634
ACM Transactions on Multimedia Computing, Communications, and Applications
Keywords
DocType
Volume
Creativity, real-time style transfer
Journal
18
Issue
ISSN
Citations 
1
1551-6857
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Ana Daniela Peres Rebelo100.34
Guedes De Oliveira Ines200.34
D. E. Verboom Damion300.34