Title
Learning persona-driven personalized sentimental representation for review-based recommendation
Abstract
A large amount of information exists in many e-commerce and review websites as a valuable source for recommender systems. Recent solutions focus on exploring the correlation between sentiment and textual reviews in the review-based recommendation. However, these studies usually pay less attention to the differences of different users in sentimental expression styles or language usage habits when a user writes reviews. In this work, we argue that the individual reviewing behavior is closely related to personality, and sentimental expression is a manifestation of personality. Therefore, we propose a novel Persona-driven Sentimental Attentive Recommendation model (named PSAR) via personalized sentimental interactive representation learning for the review-based recommendation. The proposed model is devised to learn fragment-level and sequence-level personalized sentimental representation simultaneously from reviews. Besides, an attentive persona-driven interaction module is designed to capture word-level usage habits and sentence-level analogous tones. Comprehensive experimental results on four real-world datasets demonstrate that our model outperforms the state-of-the-art methods.
Year
DOI
Venue
2022
10.1016/j.eswa.2022.117317
Expert Systems with Applications
Keywords
DocType
Volume
00-01,99-00
Journal
203
ISSN
Citations 
PageRank 
0957-4174
0
0.34
References 
Authors
29
6
Name
Order
Citations
PageRank
Peipei Wang121.75
Li Lin29636.67
Ru Wang300.34
Xinhao Zheng400.34
Jiaxi He500.34
Guandong Xu664075.03