Title
Gaia: Graph Neural Network with Temporal Shift aware Attention for Gross Merchandise Value Forecast in E-commerce
Abstract
E-commerce has gone a long way in empowering merchants through the internet. In order to store the goods efficiently and arrange the marketing resource properly, it is important for them to make the accurate gross merchandise value (GMV) prediction. However, it's nontrivial to make accurate prediction with the deficiency of digitized data. In this article, we present a solution to better forecast GMV inside Alipay app. Thanks to graph neural networks (GNN) which has great ability to correlate different entities to enrich information, we propose Gaia, a graph neural network (GNN) model with temporal shift aware attention. Gaia leverages the relevant e-seller' sales information and learn neighbor correlation based on temporal dependencies. By testing on Alipay's real dataset and comparing with other baselines, Gaia has shown the best performance. And Gaia is deployed in the simulated online environment, which also achieves great improvement compared with baselines.
Year
DOI
Venue
2022
10.1109/ICDE53745.2022.00313
2022 IEEE 38TH INTERNATIONAL CONFERENCE ON DATA ENGINEERING (ICDE 2022)
Keywords
DocType
ISSN
time series, GMV forecasting, graph neural network, neighborhood attention
Conference
1084-4627
Citations 
PageRank 
References 
0
0.34
0
Authors
8
Name
Order
Citations
PageRank
Borui Ye100.68
Shuo Yang201.01
Binbin Hu300.68
Zhiqiang Zhang49514.65
Youqiang He500.34
Kai Huang600.68
Jun Zhou700.68
Yanming Fang800.68