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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation | 21 | 1.66 | 2010 |
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Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition. | 2 | 0.40 | 2009 |
Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory. | 0 | 0.34 | 2008 |