Paper Info
Title
An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns
Abstract
Ubiquitous commerce (u-commerce) represents "anytime, anywhere" commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines how personalization and context can impact customers' privacy concerns as well as intention to adopt u-commerce applications. As u-commerce is new and emerging, we used the scenario-based approach to operationalize personalization and context in an experimental study. The experimental results show that the effects of personalization on customers' privacy concerns and adoption intention are situation dependent.
Year
Venue
Keywords
2008
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS
personalization,privacy concerns,personalization-privacy paradox,situation dependency,adoption intention
DocType
Volume
Issue
Journal
9
6
ISSN
Citations 
PageRank 
1536-9323
96
2.26
References 
Authors
58
3
Name
Order
Citations
PageRank
Hong Sheng11143.46
Fiona Fui-Hoon Nah21719103.11
Keng Siau32614193.10