Paper Info
Title
A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model
Abstract
Effective website design plays a critical role in attracting and maintaining customers' interest. Despite the importance of websites as the major and, at times, sole channel of communication in e-business, little theoretical knowledge is available about how websites may influence online shoppers' attitudes and behavior. In this paper, we develop a conceptual framework for measuring the impact of Web-design elements on the beliefs and behavior of Web customers. In developing the theoretical model (called the belief reinforcement model, or BRM), we synthesize the theory of planned behavior with theories in social psychology, consumer behavior, and management to categorize Web-design elements and conceptualize the salient aspects of Web shoppers' behavior. The empirical examination of BRM indicates that various categories of Web-design elements reinforce Web customers' beliefs, which in turn positively impact attitudinal constructs that lead to changes in their purchase intentions. BRM and its results provide an initial guideline for a rigorous approach to designing websites for e-business and testing their effectiveness before their full deployment.
Year
DOI
Venue
2005
10.1287/mnsc.1050.0427
Management Science
Keywords
Field
DocType
attitudinal construct,theoretical approach,web customer,theoretical knowledge,theoretical model,belief reinforcement model,web-design element,consumer behavior,web design,web shopper,conceptual framework,planned behavior,e commerce,isomorphism,theory of planned behavior,social psychology
Web design,Categorization,Economics,Consumer behaviour,Actor–network theory,Theory of planned behavior,Conceptual framework,Marketing,E-commerce,The Internet
Journal
Volume
Issue
ISSN
51
8
0025-1909
Citations 
PageRank 
References 
86
2.44
42
Authors
2
Name
Order
Citations
PageRank
Jaeki Song163734.38
Fatemeh "Mariam" Zahedi257121.05