Paper Info
Title
How does interactivity contribute to a smart TV user experience?
Abstract
With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes toward Smart TV in Korea. A model is created to validate the relationship of perceived interactivity to performance, attitude, and intention. Further, the model examines the mediating roles of perceived interactivity in the effect of performance on attitude toward Smart TV. Empirical evidence supports the mediating role of perceived interactivity. Implications of the findings are discussed in terms of building a theory of interactivity and providing practical insights into developing a user-centered Smart TV interface.
Year
DOI
Venue
2014
10.1145/2557977.2557994
ICUIMC
Keywords
Field
DocType
empirical evidence,practical insight,smart tv user experience,user-centered smart tv interface,mediating role,study empirically,conceptual model,smart tv,social interaction
Social relation,Interactivity,User experience design,Conceptual model,Empirical evidence,Computer science,Multimedia
Conference
Citations 
PageRank 
References 
0
0.34
8
Authors
4
Name
Order
Citations
PageRank
Dong-Hee Shin189448.01
Jae-Gil Lee2129174.15
Hong-seok Yoon300.34
Myunggoon Choi481.54