Paper Info
Title
Smart TV: are they really smart in interacting with people? Understanding the interactivity of Korean Smart TV
Abstract
Smart TV STV, a new digital television service, has been rapidly developing, particularly in Korea. With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes towards STV in Korea. The model is created to validate the relationship of perceived interactivity to performance, attitude and intention. Further, the model examines the mediating roles of perceived interactivity in the effect of performance on attitude towards STV. Empirical evidence supports the mediating role of perceived interactivity. Implications of the findings are discussed in terms of building a theory of interactivity and providing practical insights into developing a user-centred STV interface.
Year
DOI
Venue
2013
10.1080/0144929X.2011.603360
Behaviour & IT
Keywords
DocType
Volume
smart tv,conceptual model,korean smart tv,new digital television service,mediating role,user-centred stv interface,study empirically,practical insight,empirical evidence,smart tv stv,adoption,interactivity,digital television
Journal
32
Issue
ISSN
Citations 
2
0144-929X
24
PageRank 
References 
Authors
0.96
11
3
Name
Order
Citations
PageRank
Dong-Hee Shin189448.01
Yongsuk Hwang2240.96
Hyunseung Choo31364195.25