Paper Info
Title
Exploring personality-targeted UI design in online social participation systems
Abstract
We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extraversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation.
Year
DOI
Venue
2013
10.1145/2470654.2470707
CHI
Keywords
Field
DocType
empirical exploration,personality-targeted design,online social participation system,ui design,online contribution,personality-targeted ui design,exploring personality-targeted ui design,online participation,ui cue,targeted design,extraversion level moderate,empirical finding,anchoring,extraversion,user interface,personality
Big Five personality traits,Population,Extraversion and introversion,Interactionism,Computer science,Online participation,Human–computer interaction,Social system,Social engagement,Multimedia,Personality
Conference
Citations 
PageRank 
References 
16
0.90
28
Authors
4
Name
Order
Citations
PageRank
Oded Nov198463.88
Ofer Arazy250230.43
Claudia López314517.21
Peter Brusilovsky45705616.46