Paper Info
Title
How Well Do E-Commerce Web Sites Support Compensatory And Non-Compensatory Decision Strategies? An Exploratory Study
Abstract
The burgeoning growth of online retailing is forcing businesses to provide better support for consumer decision making on e-commerce Web sites. Consequently, researchers in information systems and marketing have been focusing on investigating the effectiveness of Web-based decision support systems (WebDSS) in providing accurate and satisfying choices for customers. We consider WebDSS implementation based on compensatory, non-compensatory decision strategies and synthesize the existing literature. The results of synthesis show that compensatory WebDSS perform better than non-compensatory WebDSS in terms of decision quality, satisfaction, effort, and confidence. We then investigate the level of Web site support provided for consumers' execution of compensatory and non-compensatory strategies. We examined 375 U.S.-based company Web sites and found that though moderate levels of support exists for consumers to implement non-compensatory choice strategies, virtually no support exists for executing multi-attribute-based compensatory choice strategies.
Year
DOI
Venue
2008
10.4018/jebr.2008100104
INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH
Keywords
Field
DocType
decision strategies, decision technology, electronic product recommendation agents, recommendation systems, Web-based decision support systems
Decision analysis,Information system,Economics,Intelligent decision support system,Decision support system,Knowledge management,Business decision mapping,Decision quality,R-CAST,Marketing,Decision engineering
Journal
Volume
Issue
ISSN
4
4
1548-1131
Citations 
PageRank 
References 
3
0.39
0
Authors
3
Name
Order
Citations
PageRank
Naveen Gudigantala1262.96
Jaeki Song263734.38
Donald R. Jones371358.27