Title
LEMtool: measuring emotions in visual interfaces
Abstract
In this paper the development process and validation of the LEMtool (Layered Emotion Measurement tool) are described. The LEMtool consists of eight images that display a cartoon figure expressing four positive and four negative emotions using facial expressions and body postures. The instrument can be used during interaction with a visual interface, such as a website, and allows participants to select elements of the interface that elicit a certain emotion. The images of the cartoon figure were submitted to a validation study, in which participants rated the recognizability of the images as specific emotions. All images were found to be recognizable above chance level. In another study, the LEMtool was used to assess visual appeal judgements of a number of web pages. The LEMtool ratings were supported by visual appeal ratings of web pages both for very brief (50 milliseconds) and for long (free-viewing) stimulus exposures. Furthermore, the instrument provided insight into the elements of the web pages that elicited the emotional responses.
Year
DOI
Venue
2013
10.1145/2470654.2470706
CHI
Keywords
Field
DocType
layered emotion measurement tool,lemtool rating,web page,visual appeal rating,visual appeal judgement,body posture,visual interface,validation study,cartoon figure,certain emotion,emotion,visual appeal,user experience,web pages
User experience design,Visual interface,Web page,Computer science,Human–computer interaction,Facial expression,Stimulus (physiology),Multimedia
Conference
Citations 
PageRank 
References 
8
0.54
21
Authors
5
Name
Order
Citations
PageRank
Gijs Huisman1678.28
Marco van Hout2140.97
J. E. M. van Dijk3244.17
Thea van der Geest414611.74
Dirk Heylen586789.11