Title
Dynamic generation of personalized VRML content: a general approach and its application to 3D e-commerce
Abstract
The capability of (semi)automatically adapting the content, structure, and/or presentation of a Web site to address the interests and preferences of each individual user is more and more considered as a key factor to increase user satisfaction and building customer loyalty. However, while a large body of literature is available about making traditional Web sites adaptive, it is surprising that no research effort has been yet devoted to the problem of adapting Web3D content and presentation. This paper focuses on this topic, proposing a general approach to build adaptive 3D Web sites, and illustrating a specific application of the approach to a 3D e-commerce case study. The architecture we propose, called AWE3D (Adaptive WEb 3D), is based on a combination of readily available and platform-independent Web technologies so that it can be reproduced by interested readers.
Year
DOI
Venue
2002
10.1145/504502.504526
Web3D
Keywords
DocType
ISBN
building customer loyalty,web3d content,user satisfaction,general approach,dynamic generation,web architectures,traditional web sites adaptive,platform-independent web technology,e-commerce case study,adaptive interfaces,vrml,e-commerce,personalized vrml content,individual user,adaptive web,web site,customer loyalty,e commerce
Conference
1-58113-468-1
Citations 
PageRank 
References 
33
1.80
9
Authors
2
Name
Order
Citations
PageRank
Luca Chittaro12083177.40
Roberto Ranon239233.19